A Life of cocoa
Pure chocolate company was born in January 2017 from a desire to give back and develop a long dormant and under appreciated home-grown product in Jamaica; its fantastic cocoa.
Driving force behind Pure chocolate company is Rennae Johnson with her husband Wouter Tjeertes. Rennae is born and raised Jamaican and knows the country, its farmers and community and is in the lead of the day-to-day business. Wouter has over a decade of experience as chocolatier at various resorts in the Caribbean and Europe. Together as partners in business and life they combine their love for each other with the love to create a unique chocolate brand from the land of wood and water.
Jamaica, home to the Blue Mountains and its world-famous coffee, is idyllic in many ways. Lush rainforests and abundant fertile soil give for some of the best quality land needed to grow exceptional cocoa pods.
The Pure way of making chocolate is simple and honest; we directly purchase cocoa beans from local farmers and create 100% Jamaican hand-made chocolate. No additives, no middleman and no fuss. By Jamaicans for the whole world to enjoy. Direct trade at is finest is a core value we hold close to our heart. We cherish our relationships with the local producers and regularly meet up and exchange knowledge that benefits both.
Organically grown beans give for better flavor and a healthier end-products. Handmade is key in the whole process, from the farmers to the finished product. We ferment, dry and roast our beans the old-fashioned way and wrap, polish and date each bar by hand. Complete traceability throughout our production is guaranteed.
The cocoa industry should lead the way in being an example on how industrialism and commercialism can give back to the community by trading and producing its products in a fair and sustainable way. We will uphold this principle by direct trade with and education of our suppliers and employees.
With every decision we take, we keep one thing in mind at all times; is what we do honest, healthy, sustainable and Pure chocolate company? Working hard to produce our chocolate with the smallest carbon footprint possible we believe that we create some of the finest tasting chocolate in the Caribbean and strive to give back wherever we can.
Pure chocolate company, chocolate with a heart.
Love Rennae & Wouter